Web Site Revenue – A Few Easy Do It Yourself Tools for Any Business

As resource strapped small businesses look for ways to expand their market without expanding their payroll, generating more web site revenue shows a very quick return on investment.

Around the year 2000 the great internet land rush was in full effect. It seemed as though every small business owner was being told they needed a website. So, a lot of them got one… What next?

The good news was that there were many fewer web sites out there, and it was much easier to get found. Just like the traditional yellow pages, the goal was to have the “door swing” and the “phone ring”. Website revenue was going to be the life saver for small businesses who found they were spending too much time working in their business than building their business.

My favorite story from this time was an auto body shop who signed up with one of our former companies to have an e-commerce site developed. No, I’ll admit, we had some relatively aggressive sales people, and the truth is they didn’t know the first thing about the realities of website revenue generation.

So, the auto body guy who was also a distributor for a line of wheels and accessories got so excited by the prospects of his new revenue generating web site that he actually hired a new receptionist to man the phones. This was of course 3 months before delivery, so one has to question his whole decision making process.

What this story illustrates is the “build it and they will come” mentality that was pervasive in the early days of the small business internet.

Guess what. They didn’t come.

But, back then a few simple techniques would have made a lot of difference. Back before the search engines got smart all it took was having a little text on your pages and good “keywords” — to this day I hear people suggest all you have to do is make sure you have the right keywords in your meta tags, but that’s another story.

Really though, keyword stuffing worked… for a while.

These days though, if you really want to have your web site generate revenue it takes much more work.

Any good internet marketing company will tell you that what are referred to as “on page factors” only account for 20-30% of your ranking. As the search engines got smarter (thanks in part to a lot of Stanford PHDs), the need for good off-site promotion of your revenue generating web site became critical.

Examples of great ways to build off-page factors are:

  • Link baiting – the practice of creating interesting content just so people will link to it
  • Blog and News group posting – ONLY do this if you have something real to say!
  • Article creation and submission – again, make it worth reading
  • And, the old favorite: Link Exchange – this of course is losing value, and like Blog and News postings should be limited to those site with whom you really have a common thread
  • Finally, News Releases – and again, keep it real

So in summary, if you want to generate web site revenue, it’s critical to be realistic and recognize that the same things that worked 6 years ago don’t work today.

Good content, both onsite and off are critical to a revenue generating web site. Some of the revenue generating tools are discussed above, but a full discussion of how to generate web site revenue should include affiliate marketing, pay per click advertising and even off-line marketing.

You can build it, but if you don’t tell them about it they will NEVER come.

Internet Marketing EBooks and Guides

As eBooks and the information on Internet marketing is changing so quickly, I can’t really recommend you a “Beginners Guide to Internet Marketing” or an “How to start an Online Business” eBook; instead I did a little research on what people are searching today on the Internet, related to Internet marketing.

The basic idea is that if people are looking for a specific eBook and/or name or Author, frequently then there are is a high probability that this could be some current and valuable content. Today is August 18th, 2010 and following a selection that should already give you a good idea:

  • affiliate marketing rosalind gardner
  • facebook marketing steven holzner
  • ftc guidelines affiliate marketing
  • jeff olson network marketing
  • jim rohn network marketing
  • newbies guide to internet marketing
  • newbies guide to video marketing
  • occam’s razor marketing
  • one hour marketing
  • online marketing for offline businesses
  • philip kotler marketing management
  • philip kotler principles of marketing
  • philip kotler social marketing
  • robert crisp network marketing
  • robert kiyosaki network marketing
  • russell brunson’s internet marketing
  • sun tzu strategies for marketing
  • travis sago’s bum marketing method
  • understanding online marketing

As you may have already realized, for our case I’ve selected mainly eBook authors, terms that sound like the title of an eBook or terms that seem to be related to (Internet) marketing techniques or systems.

Let’s have a closer look at some of those

For Internet marketing systems or techniques a good example is Russell Bronson. Russell Bronson is a very young Internet marketing (multi) millionaire. I think he younger than 30 years old, has made his fortune with his courses and membership sites already some years ago, but launches ever year at least one new product.

Then we have the search terms “newbies guide to internet marketing” and “newbies guide to video marketing”, “success secrets of the online marketing” those phrases sound much like an eBook title.

The Newbies Guide to Internet Marketing

And YES, this is a free, 18 pages eBook. Following a summary of the website’s content;

“8 Pages Taking You Into The Fast Lane Of The Internet Business World – Plus Marlon’s Very Own Internet-Marketing Terms And Definition Sheets To Get You Up To Speed On “Marketing Speak” Today”

WOW! Lot’s of content! So you may get curios and leave your email to get the eBook: Well, I did so… To make a long story short, the eBook has very basic, but solid content.

Looks like my theory is being confirmed; “If people search a lot for something, there must be a good reason”. Let’s see some more examples.

“The Newbies Guide to Video Marketing” eBook with MMR

Video marketing is quickly becoming one of the best ways of showcasing and promoting your online business!

According to recent studies, 57% of people have watched online videos at some point in their life and 19% watch them even every day, just think about YouTube! Those figures are growing steadily as internet usage and social networking grows and is being more and more popular.

In short, Video Marketing should become part of your Marketing arsenal, sooner or later! This is where “The Newbies Guide to Video Marketing” may be a source to look at. So I searched on the Internet and found it quickly. You can get it for $1.35, including MRR (Master Resell Rights). The description reads as:

“I’ve covered everything you’ll need to take you from video marketing newcomer to clued up and confident video marketer. Even if you don’t know the first thing about video marketing I can show you exactly how to get started.”

I thought for $1.35 this may be worth having a look at; again, if there is a lot of buzz around the ‘The Newb’s Guide To Video Marketing’ there should be some reason to it.

Well, this time I was a little disappointed. The 30 page eBook, although accurate, is very basic and does not keep up with the promises. ‘The Newb’s Guide To Video Marketing’ gives you a good introduction on WHAT Video Marketing is but is very basic on the “HOW TO” side.

Online Marketing for Offline Businesses

Another interesting phrase is “online marketing for offline businesses”; I first thought it was a book title, but I did more research and have not found a book title, but quite some blog posts. So if you recall what the Internet Time Machine search engine returns “high demand with low supply”, then this seems to reveal an upcoming market demand.

Maybe you want to write an eBook and/or specialize in this area; particularly if your background is in the offline business or offline marketing. You could show the benefits of the combined offline and online marketing, or you could create a (local) consulting business, offering your services recommending offline businesses online marketing strategies.

Conclusions: Although in this short article I can’t show more examples, but I think you got the idea, and I am pretty confident that you will find quite a number of good eBooks and courses if you researched a little the other terms above. By adding the words “ebook” or “course” you will get more specific results, and if you add “review” you should also get some more information on the quality of the eBook.

Earn Extra Money From Home by Joining a Home Based Business

One of the best ways to earn extra money from home is going to be by joining a home based business. Have you heard of a home based business before and how it works? This is a great way to start earning an income because not only are you going to be able to benefit right now but also in the long run for building your business and growing consistently.Of course there are many other ways of making money and I’m sure you have come across many of them already but when it comes to consistency and longevity nothing can beat a home based business. If you are serious about making money then I suggest you read and understand the following home based business facts that will give a better understanding of the industry and how it works. So make sure you go over them and understand them because once you do you will be able to start on the right path of earning extra money from home.#1 Has Been Around For Decades#2 Rewards You Based On Your Results#3 Allows You To Have Full Control Of Your Life#4 Helps You Grow And Develop#5 Permits You To Earn Profit QuicklyKeep in mind that these are only some of the facts and benefits of joining a home-based business. As you go along your journey you are going to learn a lot of things that will help you become better and see better results. Your main goal is to earn money but you are going to get a lot more than that as you continue to grow and develop your business.It all starts with choosing the right home based business and in order to do that you simply have to dedicate time to doing research and looking into all the details regarding each and every home based business that you are interested in before making the final decision.

Start A Home Based Business – 3 Things You Should Give Your Customers For Free

If you want to achieve success in with your home based business, you should be giving things to your potential customers free of charge. Not only does getting free information make your customers happy, but it will build stronger relationships and build trust with your customer. There is no need to give away your best products, but there really is a need to give away as much free stuff as you possibly can.Think about those food-booths at the grocery store, how many millions worth of food is given away by these companies on a daily basis? The reason they do this is because when you give them a taste, they are more inclined to buy the product, but if they don’t get a taste, there is little to no chance they’re going to buy it. The same principle applies to your online home-based business; the more “free tastes” you give your potential customers, the more they are going to be willing to purchase from you.So let’s take a look at three great freebies you can give you your list of subscribers without feeling like you are giving away all of your secrets:1 – EbooksPeople love free ebooks, mainly because information is something we are all seeking online. Let’s say you have a few different ebooks, all falling into different categories, you can give away a full eBook to someone if it falls under the umbrella of the same niche. For example, if you are in the weight-loss business, you could offer your subscribers an eBook that teaches them how to build their arm muscles. Anything that you believe your customers will find useful is a great way to build the customer-business relationship. So don’t be afraid to give away a quality ebook, it just might lead to another purchase.2 – Course samplesDo you have a several day course that you sell for a couple hundred dollars? If you do, give them a taste by allowing them to see a couple days for free. Not only will this peak their interest in the course, but it will also give them some valuable information that they can use to improve themselves.3 – Audio and video informationPeople will generally value audio and video products much more than simple ebooks and other written forms of content. If you do indeed have the means to create audio and video products, send samples to your subscribers so they can get a feel for your style. Even if you don’t have any audio or video products yet, you can create a simple video and send them a link, they will value this and it is thus a great relationship building tool

How to Determine the Right Home Based Business For You

Starting your own internet home based business is not just about having a dream. It is the quickest path to entrepreneurial success, plus it’s a lot less expensive than you might think. Under the right conditions and if you’re a certain kind of person, a home based business can be a wonderful option worth investigating.Imagine what it would be like if you could be among the 1% of people that actually succeed with their internet business. No more endless meetings, fear of being laid off, having to deal with economic crisis, or sitting in traffic.When you have decided that running a home based business is what you want to do, there are a few ways to get started. Remember that it is different for everyone, and that starting a home based business can be a very individual thing.There are real steps to ensure your business is a successful start. So what are some of the things you should consider when launching your home based business? Let’s look at 3 of the most important steps you need to do to establish your home based internet business:1. Decide on an ideaLet your imagination wander for hours and you’ll probably still not run out of ideas for starting your home based business. Where do you start?Well, most business ideas often come from a person’s education, experience and hobbies. By considering your natural talents, skills, and the sources of enjoyment in your life, you may find the seed for a good business idea. What you want to do here is to choose something that you are passionate about.The more you love your work, the more time and effort you will be willing to put into it. This can keep you going in the beginning, when things are still pretty lean. The foundation of ANY business should be passion or interest.Why?Because you’ll lose interest in your business if you’re not passionate about what it is that you do. Starting a business on the internet is easy, but you’re going to need strong passion or intense interest in your work…* What are you interested in?
* What are you passionate about?
* What subject or topic do you have a lot of knowledge about?
* What are people always coming to you for advice about?2. Do your research and gauge profitabilityMany home based internet business entrepreneurs give a scant view when it comes to researching the market. The fact is performing research is more critical to your success than driving tons of traffic.What you want to do here is to make certain that you know your field and that your idea is sound. Where does your idea stand in the market, and who is doing what you are doing? Can you do it better, or can you do it cheaper?There are lots of niches out there that are waiting for you to fill them. Make sure that you don’t start a business where the market is over crowded with entrepreneurs, doing things better than you could and with more experience under their belts.3. Model after existing systemsMake sure that you are not reinventing the wheel. Just because you are doing something new doesn’t mean that there are not ways that the knowledge of other people can help you.Find a proven system and find out how it can be modified to suit your needs. The problem with starting completely over is that it wastes your valuable time and takes you away from the important work that you could be doing. Many people are yet to realize that the Internet is all about having multiple streams of income.If you follow these proven strategies, you will begin to build a business that can last a lifetime. Be prepared, as some hard work lies ahead but anything worth doing is worth doing well.

Ashworth College Online Master’s Degree in International Business

Ashworth College combines low tuition fees with accredited online programs that allow you to earn your degree with flexible schedules in the comfort of your own home. Their accredited international business MBA program is made to help you excel in your field with the knowledge of administrative and leadership roles you need in today’s evolving business world. Some of the courses you will be taking include accounting, finance, sales, economics, marketing strategies, and organization. At Ashworth, you will learn the techniques used in international business from professors with real life and hands on experience, mapping out the road for a challenging and rewarding career ahead of you. They also have unlimited tutoring with learning guides online as well as relevant textbooks. With an accredited online degree in international business, you will be qualified for career advancement, promotion, and a larger salary. Ashworth has an excellent online program that allows you to take courses online, saving you large amounts of time as well as money.

A master’s degree in international business will put you in a position of a wide array of business opportunities abroad. If you love traveling and foreign languages, you should truly consider an online degree in international business. With the flexibility offered from online courses, you won’t have to worry about going to a class or spending money on food everyday. According to the US Bureau of Labor Statistics, these professionals earned an average pay of $72,000 per year, while managers of individual companies saw about $60,000 per year. These job opportunities are growing faster than average with all the new businesses emerging.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.